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market in latino products. so in general, those things favor continued growth in our beer business. >> yeah, we asked half jokingly -- i'm hispanic, by the way. we asked half jokingly, do people drink more during a weak economy? it does seem intuitive that your business would be countercyclical. is it? >> we don't say that the business is countercyclical. it's not particularly cyclical. you know, what we like to say is it's not recession proof, but it is recession resistant. as a general proposition, we don't think people drink more or less, but what we really see in tough economic times is what we call channel shifting. what we mean by that is people tend to drink more off premise, meaning at home, than they do on premise, at restaurants, bars, and so on, where it's more costly to drink. that channel shift really doesn't affect us from a margin or profitability perspective. >> the jobs number that was out today, i don't know if you got a chance to see it. the unemployment rate below 8%. job growth a little anemic. does that mirror what you see in the consumption pattern of your bu
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